Tag Archives: customer loyalty

How to Reward Loyalty

How to reward loyalty is something that often gets thought about and then completely forgotten by many small business owners.

 

Loyalty Rewards
Do you have the key?

 

Through putting a good Relationship Marketing Strategy in place, as detailed in my Relationship Marketing Challenge, you should find yourself in the position of having lots of repeat business and referrals coming in from your happy customers and networking associates. Once you have this untapped flow of leads the one thing you must not do is take its source for granted.

Have you thought about what will happen if these same people refer business to you again and again but never hear that you were pleased to receive their referral or given the courtesy of knowing if their referral(s) did, indeed, place business with you. If they find out that they have and they haven’t heard from you, how do you think that will make them feel? There is a good chance they will stop passing business your way!

It is also important not to overlook those who are providing you with leads/business via any networking groups you attend. You may have received referrals through networking contacts that you have formed relationships with over time, who have never used your service, but have recommended you to people that they know having found out more about your business and feeling comfortable enough to recommend you. Do you think that they will keep referring you if you don’t thank/reward them for these FREE referrals even in a small way? If you have not considered using their service to date, perhaps this is something you should consider doing too.

VIP Events

How about holding an annual VIP event for your best customers and networkers who refer business to you? Think of something novel and different which will really encourage people to want to attend. You could launch a new product or re-launch a product at the event too and/or present gifts to your top introducers. Take lots of pictures and publicise the event via social media (tagging attendees) which will, no doubt, peak lots of interest from those who know your business already along with people who weren’t aware of it before. If it looks fun to attend and exclusive and word gets out as to the criteria for being invited you will be surprised at how many people you know suddenly start introducing business to you!

So what’s stopping you organising one of these events? If this is something you decide to do, I would love to hear how you get on. Do come back after arranging it and comment below.

Nicky @NickyClaydon

 

 

 

 

How are you building customer loyalty?

How are you building customer loyalty – is it something you focus on in your business? Are you full of good intentions to follow-up with your prospects, but due to time restraints this often gets overlooked? Instead of looking for new customers, which is a costly expense, why not look after the contacts that you already have and reap the rewards of repeat business and referrals.

customer loyalty
Keep Customers Loyal

Relationship marketing is, definitely, one of the best ways to grow your business using your existing contacts who have bought from you previously and are happy with your product/service.

Nothing makes people feel more appreciated than receiving a card which is highly personalised by yourself for each individual client. Cards work because often they are unexpected, shows that you care, communicates your message in a way that is almost always well received and will always be opened, as it doesn’t look like junk mail. This type of marketing is also something that not many people do. This will make you stand-out from other businesses, in the same line as you, and make people think of you first. By using a series of cards your contacts will never forget you.

Here are some reasons you may want to incorporate using greeting cards in your marketing strategy:

  • Following-up with your prospects
  • Thanking contacts for referrals
  • Good to meet you cards
  • Thank you cards
  • Product purchase Anniversary cards
  • Newsletters
  • Including an Offer Coupon or Discount
  • Christmas cards
  • Birthday cards
  • Special occasion cards

Included in the SendOutCards system is a FREE contact manager and e-mail reminder system which sends you an e-mail reminder two weeks prior to any important dates you enter for each contact. It allows you to import your contacts without the need to enter them by hand via a CSV file (a Comma Separated Values file which has specially formatted plain text which stores spreadsheet or basic database-style information).

You can organise your contacts into groups, and create a campaign which enables you to send a single card or a series of cards, to multiple contacts, in minutes automatically within days, weeks or months of one another all at a very competitive price. There are no contracts to use the system with a choice of two monthly budget accounts or a pay-as-you-go account.  Something that you do have to remember to factor in though is that the cards take 5 working days to arrive from the US, but this isn’t a problem when you can schedule your cards at any time 24/7 to be sent allowing for this

The cards are good quality, high gloss, printed on recycled paper with each stock card incorporating an original created design. For no additional cost, you can create cards including clipart and your own marketing images/logos. The cards are printed and posted from the US, for less than £1.50 per card including postage, to anywhere in the world, including the UK.  If you are posting to an address in the US, Australia or New Zealand, the cost of a card is even cheaper. It is as simple as a few mouse clicks to send a card and so easy that even a child can do it and what is even better is that the cards are less than half what you would pay for a quality greeting card at your local greeting card supplier including the postage.

So if you’ve made your mind up to put your follow-up on auto-pilot, and would like to use this system, please contact me via e-mail (entering FREE Card Request in the subject line) so that you can get started immediately. You can be up and running relatively quickly, enjoying the benefits of an extremely powerful tool which will have a massive impact on your business. Don’t delay, do it right now, and watch your business relationships grow exponentially!

Nicky @NickyClaydon.