Rather than stick to the traditional times of contacting your business connections, i.e. Christmas and/or New Year, why not think of some alternative and more novel times to contact your customers to keep in touch and ‘think outside the box’ – something your competitors will not be doing!
Quirky times to get in touch
Other times throughout the year when you could consider getting in touch would be:
- Chinese New Year – starts from New Year’s Eve and celebrated for 15 days
- Valentine’s Day – 14th Feb
- St Patrick’s Day – celebrated on 17th March each year
- 1st Day of spring
- 1st Day of summer
- 4th July – America’s Independence Day
- Back to School in Sept
- Halloween – 31st Oct
- Thanksgiving – American’s celebrate this on the 4th Thursday in November every year)
- Guy Fawkes Night – 5th Nov
- National Cookie Day – celebrated on the 4th December every year
You could also use some alternative direct marketing techniques that will really make an impact, via social media or the mail, so that you are never forgotten by your clients. Here are some examples:
Use humour to make your business contacts laugh
- Via Social Media post a picture with a funny caption or a funny picture of yourself.
- Dress your staff up in silly costumes or dress them up in a popular theme and think-up a humorous scene for them to act out, take a photo and download the image on to greeting cards and send them out with a humorous message.
- You could send a stress ball will a funny note attached to it (saying for example “for those times it all gets too much, we hope this relieves the stress and reminds you of us”!).
- Send a sachet of coffee or a tea bag with a note (saying something like “for that moment when you are in need of that caffeine fix/tea fix!”).
Send edible items
Some of my clients have had great success sending chocolate brownies to their business contacts. There are lots of companies that will dispatch various edible items which can also incorporate your logo on the box/wrapper, if desired, which can, more often than not, be sent direct to your client on your behalf. Here are some other examples:
- Chocolate Coins (with logo’d tag)
- Jelly Beans
- Luxury chocolates
- Mint tins
- Rock Sweets (with your company’s name in the centre)
I hope this post gives you some different ideas for using corporate gifts to ensure your business contacts remember you. Is there anything you have used, in the past, with great success? Would love to hear what successes you might have had with this type of marketing. Please share by commenting below.
Until next time