Tag Archives: Follow Up

Business Card Follow Up

Is Business Card follow up, after attending networking meetings, something you always think you should ‘really get around to’?

Once people start to network, on a regular basis, within a very short period of time they will soon find themselves with a plethora of people’s business cards. Do you have a box of people’s business cards in the corner of your office which looks like this?

Now what is a person to do with copious amounts of small bits of card with people’s details on? Here are some questions for you:

  • If you end-up with a pile of business cards laying around in your office or desk drawer, are these going to work for you there?
  • What is a business card worth in your eyes? A penny?

If it is left in a pile in the corner of your office it is valueless. If left you might as well have not bothered attending the meeting in the first place, if you didn’t have any intentions of doing anything with the cards from the people you collected them from!

  • How about considering each business card to be an actual human being?
  • What’s a lifetime customer worth to you? More than a penny?
  • What about the people that they know who they could refer you to?

It’s not how many business cards you collect. It’s the quality of the relationships you build with those human beings who gave you the cards. So don’t overlook the value of all the business cards you collect. Think of each one as a person and treat that card with respect and in a way that you would like to be treated.

When designing your business card

I would strongly recommend that you include a picture of yourself on the front of your business card. Ensure it is a clear professional image and one that has been taken relatively recently (so you match the picture!). Some people might shy away from this, but remember that when people are collecting numerous cards it really is helpful, when referring to the card later, for them to be able to recall who you are.

When you get a business card

Always write the name of the business meeting/event and date of the meeting on the reverse of each card, so that you can always refer back to this information when making future contact.

Record the information immediately

Either enter the information from each business card onto a cloud based CRM (Customer Relationship Manager), Excel Data Sheet or in your manual follow-up system. Once you have done this you will be able to use this information in all sorts of ways in the future to market your business.

Make Contact Straight Away

Why not send a greeting card or e-mail saying how much you enjoyed meeting the person and especially if it is someone you think would be of benefit to you and your business. You might like to suggest meeting them for a one-to-one to see how you could help each other’s businesses.

Making Contact at a Later Date

You might feel that it is such a long time since you collected the card that it really isn’t worth keeping or trying to contact these business contacts – WRONG. IT IS NEVER TOO LATE!

Why note call them and say something along the following lines:

“Hi ………… This is ………….. We’ve met previously, because I have your business card here.  We met at…………../Unfortunately I can’t recall which networking event where we met. I’m just confirming that this is still your number/e-mail/address? I’d really appreciate us re-connecting to see if there is anything I can do, through my connections, to help you with your business. [WAIT FOR THEIR RESPONSE & IF POSITIVE SAY) Great. Shall we meet sometime for a one-to-one (and suggest a time).

Alternatively, you might use something along these lines in an e-mail or text if you’re not too confident with the phone.

Remember, if you keep in touch personally and on a regular basis with people you meet business networking, this will reap huge dividends for your business by nurturing those relationships.

Are you looking at that pile of business cards in the corner of your office in a different light now? I hope you found these tips helpful and would love to hear your comments.

Until next time

Nicky.

How to follow-up with your contacts manually!

The majority of people are really poor at follow-up and, as a result, they end-up doing considerably less business than they ultimately could.

follow-up
How often do you follow-up?

Did you know that the 80% of sales are made on the 5th to 12th contact and that only 10% of sales people make more than 3 contacts? Do you make contact more than 3 times?

The main reason people do not follow-up with their business contacts is often due to having a poor follow-up system or NO SYSTEM AT ALL!

Not everyone wants to use a system that is computer based, and there are lots of different ways you can have a manual system to follow-up and keep in touch with your prospects and customers. A lot of people are surprised to find that it takes very little time to set-up and put a manual system in place. The main benefit of having a manual system is that you can pick it up and take it with you, wherever you go, without relying on the need to have internet access.

Often people are much more productive if they have a visual reminder in front of them too, in order to keep in touch, rather than having to access their computer or mobile.

The system I would recommend to adopt, if you want to have a manual system, is to take an A4 ring binder and buy two sets of file dividers. One set with the days of the month (numbered 1-31) and one set with the months of the year. You then need a simple customer information sheet which you complete every time you meet a new prospect or secure a new customer. Once you have made contact, if they are not ready to buy now, you ascertain when would be a good time to call them back and then place them in the appropriate section of the file. Make sure that you harvest as much personal information as you can, when you are initially talking to them, as the more personal information you can glean helps you to relationship market with them in the future.  At the beginning of each month you then bring forward the follow-up sheets from the monthly section and file them in the relevant daily contact sections and continue this process on a daily/monthly basis throughout the year.

There are also other forms of this system you can use such as the A5 box system with A5 cards with you using the same type of dividers for the box system as you would the A4 file system.

By using this type of system, if done in a methodical way, you will ensure that you never forget to follow-up with a contact again. This can, of course, be used in conjunction with a computer based system if you so wish. The choice is yours. However, this manual system is all you really need for an effective follow-up strategy.

Is this something you feel would be really useful for you to utilise in your business?  I hope these tips have helped.  Please comment below if you need any further help of advice.

Until next time,

Nicky @NickyClaydon.

How to effectively follow-up with business contacts

If you seem to be struggling to get new business from your current contacts this post will provide you with some tips on how to effectively follow-up with past, present and prospective business contacts.

stay in touch
Stay in touch!

Do you find that most of your phone calls go unanswered or go straight to voice mail/answer machine resulting in no replies?   Do you wonder if your e-mails are being read or, due to over-aggressive spam filters, are your e-mails winding-up in your clients’ ‘bulk’ or ‘junk’ mail folders so not read at all? Then there is also the possibility that the e-mails that do get through may never be opened or replied to or are simply be deleted.  With people now receiving hundreds of e-mails per day they are becoming increasingly more and more indifferent to e-mail marketing due to the amount of spam e-mails they receive.

To be successful, in a world where everyone leads increasingly busy lives, as a business owner or sales person, you need to be a master of consistent follow-up. The most effective follow-up method for ANY business is by sending a greeting card or postcard as it is a much more personal form of communication.  It is also something that not many of your competitors will be doing.

The reason that they are the perfect follow-up tool, is:

  • They are always well received by the recipient as cards are very rarely sent these days and are unexpected,
  • Receiving a simple thank you card, without agenda, is very refreshing,
  • They remind your contacts that you are still in business,
  • They are always delivered, opened and read.

You can begin to send cards and postcards to build rapport with your contacts, rather than looking for new ones, by sending them to: past customers, existing customers, potential customers and your VIP customers.  By using your contact’s first name, personally signing each card with your own signature and sending a series of cards, you will be able to keep yourself at the forefront of your contacts’ minds for when they are ready to do business with you or refer someone else to you. You don’t have to labouriously sit and write every card or postcard as there are now automated systems that do this for you but still give the look of the personal touch.

The card system, which you may like to find out more about will:

  • Automatically print, address, stamp and post a real physical card on your behalf
  • Set-up a sequential follow-up campaign that would send cards at pre-selected intervals
  • Import all your contacts either from Outlook or Excel within minutes
  • Add your own pictures, logos and marketing information to your cards
  • Include your own personal handwriting and signature
  • Organise all your contacts into groups quickly and easily
  • Send a two leaf card for as little as £1.50 or £1.10 for a postcard, including postage, including your own marketing images

Would you be interested to find out more? If so, please contact me via e-mail and I will get straight back to you to talk you through how to put this great system in place to automate your follow-up system resulting in more business and referrals, without obligation.

With kind regards

Nicky @NickyClaydon.

Business Appreciation Cards

In this day and age of technology t is very easy when in business to think that the only way to connect and communicate with our business contacts is via Social Media and E-Mail and not to use business appreciation cards. Don’t forget the good old fashioned greeting card which has been in existence since the 1800s is also a great way to stay in touch. Sometimes the old ways of communicating are the best, especially if you use cards Continue reading Business Appreciation Cards