Tag Archives: keeping in contact

Keep in touch and think outside the box!

Rather than stick to the traditional times of contacting your business connections, i.e. Christmas and/or New Year, why not think of some alternative and more novel times to contact your customers to keep in touch and ‘think outside the box’ – something your competitors will not be doing!

Think Outside The Box
Do something different!

Quirky times to get in touch

Other times throughout the year when you could consider getting in touch would be:

  • Chinese New Year – starts from New Year’s Eve and celebrated for 15 days
  • Valentine’s Day – 14th Feb
  • Easter
  • St Patrick’s Day – celebrated on 17th March each year
  • 1st Day of spring
  • 1st Day of summer
  • 4th July – America’s Independence Day
  • Back to School in Sept
  • Halloween – 31st Oct
  • Thanksgiving – American’s celebrate this on the 4th Thursday in November every year)
  • Guy Fawkes Night – 5th Nov
  • National Cookie Day – celebrated on the 4th December every year

You could also use some alternative direct marketing techniques that will really make an impact, via social media or the mail, so that you are never forgotten by your clients. Here are some examples:

Use humour to make your business contacts laugh

  • Via Social Media post a picture with a funny caption or a funny picture of yourself.
  • Dress your staff up in silly costumes or dress them up in a popular theme and think-up a humorous scene for them to act out, take a photo and download the image on to greeting cards and send them out with a humorous message.
  • You could send a stress ball will a funny note attached to it (saying for example “for those times it all gets too much, we hope this relieves the stress and reminds you of us”!).
  • Send a sachet of coffee or a tea bag with a note (saying something like “for that moment when you are in need of that caffeine fix/tea fix!”).

Send edible items

Some of my clients have had great success sending chocolate brownies to their business contacts.  There are lots of companies that will dispatch various edible items which can also incorporate your logo on the box/wrapper, if desired, which can, more often than not, be sent direct to your client on your behalf.  Here are some other examples:

  • Chocolate Coins (with logo’d tag)
  • Cookies
  • Cupcakes
  • Fudge
  • Jelly Beans
  • Luxury chocolates
  • Mint tins
  • Rock Sweets (with your company’s name in the centre)

I hope this post gives you some different ideas for using corporate gifts to ensure your business contacts remember you. Is there anything you have used, in the past, with great success? Would love to hear what successes you might have had with this type of marketing. Please share by commenting below.

Until next time

Nicky @NickyClaydon

 

 

 

 

 

 

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How often to stay in touch with contacts

Sometimes it really isn’t easy when deciding how often to stay in touch with contacts.  In any business there is a fine line between keeping in touch with your business contacts and becoming an annoying pest who is constantly in touch via every different medium.

Stay in touch
How often do you stay in touch?

Let’s take a closer look at timings and different methods of keeping in touch:

Monthly

A monthly e-mail newsletter is perfect for not only retaining your current clients but also for cultivating new relationships with your prospects. A consistent monthly newsletter will be welcomed if it includes new product announcements and tips for using your product or service as well as keeping you in your business contacts’ minds. You may prefer to send a direct mailing instead so that they retain a physical copy of your monthly information so they have it to hand to read at a later date or to pass on to someone they know.

Quarterly

Rather than sending a newsletter quarterly you could use an alternative method of keeping in touch; say a postcard, greeting card, gift or discount coupon to ‘ring the changes’.

Annually

Sending a Christmas card or New Year card once a year will remind your business contacts that you are still in business, but it will do very little else to nurture your relationship with them. Staying in touch annually should be the absolute bear minimum and if you fail to keep in touch just once annually then, to be frank, you deserve to lose your clients and be assured that THAT WILL HAPPEN.

Using Social Media

With lots of different social media channels it is now very easy to keep in touch, at random times, to let your clients know that you are thinking of them and will connect with them on a much more personal level. A nice post on your client’s Facebook Page, Twitter or LinkedIn feed, out of the blue, is another really good way of staying connected with them and keep you on their radar.

If you are concerned that you might ‘turn-off’ clients by contacting them too much how about simply asking your business contacts how often they would like to hear from you.  A simple check box on their application/registration form giving them the options of monthly, quarterly, six monthly or annual contact could be included or when you complete their customer information sheet you could ask them verbally. This would then help you determine how they feel about this so that you don’t run the risk of annoying them in the future by contacting them too often.

So how often are you keeping in touch with your business connections? Is it too little or too much? If you are concerned you could always use a survey to determine your current contacts preferences to gauge the average consensus of opinion and offer a free-prize draw for all answers returned as an incentive to complete the survey.

Think about when was the last time you contacted one of your customers just because. Do you remember an instance? I challenge you to let me know when that was by commenting below.

Until next time,

Nicky @NickyClaydon

 

 

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