With over a billion people using the site, Facebook is the go-to spot for hungry network marketers looking to recruit smart and active home-based business owners.
And, while Facebook is an absolute goldmine when it comes to making connections, prospecting on this social network is well out of control. To help you learn how not to grow your business on Facebook here are three steps every MLM marketer needs to know.
1. Keep Your Profile Professional
I can’t tell you how many times I’ve been prospected by someone who has a timeline cover of them falling out of a nightclub with drinks in their hands, or a wall full of smut or racist comments.
To attract the types of people who want to seriously build a business from home, you have to present yourself in a professional manner. Now, don’t get me wrong, I am not saying you shouldn’t be yourself. But, network marketing is a serious profession, and if you want to recruit other top notch team mates, you must convey some sort of professionalism.
2. Eliminating Your Desire to Spam the Life out of People
With the way that people spam their affiliate and business opportunity links online you’d think this sort of activity must be driving results if so many people are doing it.
The only thing worse than having no prospects is having angry and annoyed prospects. Never send mass messages in the hopes you’ll catch a few people who are interested in your business…it does not work. You wouldn’t walk into a room of people you didn’t know throw your business card at them, without speaking to them beforehand, and then make an exit for the door. So make sure you don’t do it on Facebook. The same applies for spamming groups.
3. Don’t take advantage of your relationships
One of the most tragic things on Facebook is the complete lack of respect and courtesy people have for their “friends” because they are so focused on promoting their business. Look, Facebook is a social network, which means you should be building friendships. When someone accepts your friend request, don’t make them regret it because the first thing you send them is a link to your MLM opportunity. I know we’ve all seen those messages:
‘Hey Nicky, I see you are interested in Multi-Level Marketing, me too! Let me share with you this amazing opportunity. I’m not trying to pitch you my business, but if you are interested, here is my link. I think you’d love it. Looking forward to learning more about you.’
‘Hey Nicky, how are you? It’s been ages since we’ve been in touch. I hope you are keeping well. Just wanted to re-connect with you to let you know about a fantastic opportunity that I’d love you to hear about which will definitely be of benefit to you. No pitch, just facts! When have you got 5 minutes when I can tell you all about it? Look forward to hearing from you.
Not trying to pitch your business, mmmmm really! This is not what you want to do to build a successful business online, and when it comes to recruiting on Facebook, you should never, ever, ever, send an “unsolicited link” out. This is spam.
BONUS TIP – Don’t constantly post pictures of your feet or using your laptop in the garden!
We’ve all seen the pictures of peoples feet as they lay on their sun lounger or their laptop strategically placed outside on the garden table accompanied by their comment along the lines that they no longer have to work in an office like the ‘normal average Joe’ due to their MLM business. These MLMers think that this will attract people wanting the same lifestyle as them.
Initially, this may attract people to this type of visual post but what they won’t realise is the amount of HARD WORK, time and dedication it takes to get to this position. More often than not, people expect instant cash and aren’t prepared for this level of commitment so end up leaving your MLM business almost before they have started.
Nearly everyone with a Facebook profile will know more than one or two people who have a MLM business so will end-up seeing pictures of various friend’s feet or garden laptop shots constantly on their feed. When you see it once you don’t think anything of it, but when you see everyone who has an MLM business doing it constantly this results in it becoming a cringe worthy thing that ends up giving MLM a bad name. Most people who see these visual posts are sharp enough to realise that it takes at least 3 to 5 years to build an MLM business before you can leave your main place of work or, alternatively, these people posting these pictures are privileged enough to have another form of income or a partner’s income to support them in order that they may build their MLM business so they don’t have to hold down a main job.
Posting pictures like this paints an unrealistic picture of working an MLM business so DON’T DO IT! If you are doing this, then there are other people who your Facebook friends know doing it too! So what perception do you think this gives? Not a good one because if it was that easy to do no one would have a ‘proper’ 9-5 job and everyone would have a MLM business!
Always bear in mind that social media is a place to get to know new people, share stories, connect through sincere pictures, videos, and status updates. Not everyone is going to be a good fit for your business opportunity, and it is your job to connect with people, get to know them and what they need. It’s not to ram your MLM opportunity down someone’s throat!
By nurturing your relationships over time on Facebook, you’ll attract like-minded individuals who will come running to you to ask you what it is that you do and how they can be a part of it.
I hope these tips help you with your MLM success. What experiences have you had in marketing your business via social media, good or bad? Do comment below.
Until next time