Have you got a QR code to promote your business – if not, why not?
It might be that you don’t even know what a QR code is. If not, a Quick Response (QR) Code is a machine-readable code consisting of an array of black and white squares typically used for storing a URL (Universal Resource Locator – the address of a web page) or other information for reading on the camera of a smartphone. The QR Code doesn’t necessarily have to be a video you could also transfer a document for your customers or potential customers to read via their phone in this way too.
You will, probably, be aware that video is, by far, one of the best ways to promote your business, because people get to meet ‘you’ in a video and people tend to do business with people that they know, like and trust, so video is a great way of people meeting you, virtually.
If you have a video that you can promote your business with you should use it in as many ways possible and if using a QR code isn’t something you’ve thought about before, why not look into it now.
It is quite easy to transfer your video to a QR Code. There are many places that you can do it for free over the internet and my greeting card company also provides this service, for free, so that you can then download your QR code onto a greeting card.
My company also has a useful set of instructions that can be incorporated in the card so if your contact doesn’t know how to download the video it tells them exactly what they need to know to do this seamlessly.
If you haven’t already got a QR reader on your phone I-Nigma is a free App to download for Iphone or QR Droid is a free App for Android. Once you have downloaded one of the free Apps all you need to do is hover over the code using the camera on your smartphone until it is completely visible on your screen. It will then automatically swap your phone to YouTube, via the internet connection on your phone, and play the video. How clever is that!
Here is an example of the front of a video card that I created recently for my local Utility Warehouse Distributor, Emma Walpole:
Included on the inside leaf of the card are all the instructions on how to install a QR reader and download the video just in case someone is unsure. Card and postcard marketing isn’t the only way to utilise QR codes into your marketing strategy, you could also include them in e-mails, leaflets, etc.
I think you will agree this is a different and novel way to market your business. Why not give it a try? If you would like any assistance, please do not hesitate to contact me via e-mail
It would be great to hear if you have already incorporated QR coding into your marketing strategy and what successes you’ve had to date. Please comment below.
Until next time