Did you know that ‘The Fortune is in the Follow Up?
Here are some interesting follow-up statistics which you may not have know previously:
I have also detailed below some more interesting facts:
~ Every month you are not in contact with your customers, you lose 10% of your influence with them. ~ The No. 1 reason customers stop doing business with you is generally through “perceived indifference”. Over the next year it is highly likely that if you don’t contact your customers you will lose 68% of them through them thinking that you don’t care about them or value their business.
~ Customers who feel appreciated generate more repeat business and referrals for you.
~ Instead of chasing new cold leads focus on building better relationships with your current clients and you will benefit from an endless stream of repeat and referral business!
~ If someone isn’t interested in your product or service now it doesn’t mean their circumstances will be the same in a year’s time. At that point, they might be in a position to use your product/service so it is important not to give-up following-up.
So how many times do you follow-up with your business contacts? Has this got you thinking? If you are only following-up once or twice and then giving-up you are missing out on numerous opportunities. If you don’t like following-up by phone there are other ways of contacting your business connections.
A card is a perfect way to ‘break the ice’ and makes it easy to start a conversation when following-up subsequently. It can make an even bigger impact if it is sent without agenda, as it will be unexpected and refreshingly different in this day and age of e-mail and text. A funny and quirky card can be a real talking point in an office, so if you think a little ‘outside of the box’ you will probably find your follow-up call happens virtually on auto-pilot when you re-connect with the recipient over the phone.
I would be really interested to know how often you follow-up with your business contacts and what your success rates are with your current follow-up strategy. If you would like help in setting-up a follow-up card campaign for your business contacts please get in touch via e-mail.