Category Archives: Business Card Sending

How to effectively follow-up with business contacts

If you seem to be struggling to get new business from your current contacts this post will provide you with some tips on how to effectively follow-up with past, present and prospective business contacts.

stay in touch
Stay in touch!

Do you find that most of your phone calls go unanswered or go straight to voice mail/answer machine resulting in no replies?   Do you wonder if your e-mails are being read or, due to over-aggressive spam filters, are your e-mails winding-up in your clients’ ‘bulk’ or ‘junk’ mail folders so not read at all? Then there is also the possibility that the e-mails that do get through may never be opened or replied to or are simply be deleted.  With people now receiving hundreds of e-mails per day they are becoming increasingly more and more indifferent to e-mail marketing due to the amount of spam e-mails they receive.

To be successful, in a world where everyone leads increasingly busy lives, as a business owner or sales person, you need to be a master of consistent follow-up. The most effective follow-up method for ANY business is by sending a greeting card or postcard as it is a much more personal form of communication.  It is also something that not many of your competitors will be doing.

The reason that they are the perfect follow-up tool, is:

  • They are always well received by the recipient as cards are very rarely sent these days and are unexpected,
  • Receiving a simple thank you card, without agenda, is very refreshing,
  • They remind your contacts that you are still in business,
  • They are always delivered, opened and read.

You can begin to send cards and postcards to build rapport with your contacts, rather than looking for new ones, by sending them to: past customers, existing customers, potential customers and your VIP customers.  By using your contact’s first name, personally signing each card with your own signature and sending a series of cards, you will be able to keep yourself at the forefront of your contacts’ minds for when they are ready to do business with you or refer someone else to you. You don’t have to labouriously sit and write every card or postcard as there are now automated systems that do this for you but still give the look of the personal touch.

The card system, which you may like to find out more about will:

  • Automatically print, address, stamp and post a real physical card on your behalf
  • Set-up a sequential follow-up campaign that would send cards at pre-selected intervals
  • Import all your contacts either from Outlook or Excel within minutes
  • Add your own pictures, logos and marketing information to your cards
  • Include your own personal handwriting and signature
  • Organise all your contacts into groups quickly and easily
  • Send a two leaf card for as little as £1.50 or £1.10 for a postcard, including postage, including your own marketing images

Would you be interested to find out more? If so, please contact me via e-mail and I will get straight back to you to talk you through how to put this great system in place to automate your follow-up system resulting in more business and referrals, without obligation.

With kind regards

Nicky @NickyClaydon.

Do you have a QR Code for your business?

Have you got a QR code to promote your business – if not, why not?

It might be that you don’t even know what a QR code is. If not, a Quick Response (QR) Code is a machine-readable code consisting of an array of black and white squares typically used for storing a URL (Universal Resource Locator – the address of a web page) or other information for reading on the camera of a smartphone. The QR Code doesn’t necessarily have to be a video you could also transfer a document for your customers or potential customers to read via their phone in this way too.

QR Code
QR Code

You will, probably, be aware that video is, by far, one of the best ways to promote your business, because people get to meet ‘you’ in a video and people tend to do business with people that they know, like and trust, so video is a great way of people meeting you, virtually.

If you have a video that you can promote your business with you should use it in as many ways possible and if using a QR code isn’t something you’ve thought about before, why not look into it now.

It is quite easy to transfer your video to a QR Code. There are many places that you can do it for free over the internet and my greeting card company also provides this service, for free, so that you can then download your QR code onto a greeting card.

My company also has a useful set of instructions that can be incorporated in the card so if your contact doesn’t know how to download the video it tells them exactly what they need to know to do this seamlessly.

QR Code Instructions
QR Code Instructions

If you haven’t already got a QR reader on your phone I-Nigma is a free App to download for Iphone or QR Droid is a free App for Android. Once you have downloaded one of the free Apps all you need to do is hover over the code using the camera on your smartphone until it is completely visible on your screen. It will then automatically swap your phone to YouTube, via the internet connection on your phone, and play the video. How clever is that!

Here is an example of the front of a video card that I created recently for my local Utility Warehouse Distributor, Emma Walpole:

Video Card
Video Card

Included on the inside leaf of the card are all the instructions on how to install a QR reader and download the video just in case someone is unsure. Card and postcard marketing isn’t the only way to utilise QR codes into your marketing strategy, you could also include them in e-mails, leaflets, etc.

I think you will agree this is a different and novel way to market your business. Why not give it a try? If you would like any assistance, please do not hesitate to contact me via e-mail 

It would be great to hear if you have already incorporated QR coding into your marketing strategy and what successes you’ve had to date. Please comment below.

Until next time

Nicky @NickyClaydon.

Business Appreciation Cards

In this day and age of technology t is very easy when in business to think that the only way to connect and communicate with our business contacts is via Social Media and E-Mail and not to use business appreciation cards. Don’t forget the good old fashioned greeting card which has been in existence since the 1800s is also a great way to stay in touch. Sometimes the old ways of communicating are the best, especially if you use cards Continue reading Business Appreciation Cards

Calling all Photographers, Artists and Designers

If you are a professional or amateur photographer, artist or designer, I thought I would write this blog especially for you!

When standing back from an amazing picture you’ve just drawn, taken on your camera or designed an image for a client have you ever thought or wished that there was an easy way of transferring these images onto a greeting card or sharing them on Social Media to showcase your work. Continue reading Calling all Photographers, Artists and Designers

Postcard Marketing for profits

Have you ever considered Postcard Marketing for profits?

A little old-fashioned you might think but, whatever you feel about this type of marketing, the one thing it does ensure is a 100% open rate as someone will always look at the reverse of the postcard to see who it is from.  Here are some interesting facts:

Continue reading Postcard Marketing for profits